Johnathan Wynn - Art Director

AAA

AAA has more to offer than roadside assistance. Highlighting the lesser-known benefits of AAA membership, the “Expect Something More” campaign represents the culmination of one of the largest rebranding efforts in their 112-year history.

AAA has more to offer than roadside assistance. Highlighting the lesser-known benefits of membership, the “Expect Something More” campaign was one of the largest rebranding efforts in AAA’s history.

AAA has more to offer than roadside assistance. Highlighting the lesser-known benefits of AAA membership, the “Expect Something More” campaign is one of the largest rebranding efforts in AAA’s 112-year history.

CW: DERIC NANCE, JT STEINERT

Red String Print Campaign

For their semi-annual membership renewal push, AAA needed a big, cross-platform idea to let members know what they stood to lose. Our solution was the red string, a universal symbol to remember. After our campaign ran, AAA’s internal agency created additional print executions and repurposed our campaign for mailers and collateral.

Johnathan-Wynn-Art-Director-Orkin-Branch-Posters-Baits

AAA Living Magazine iAds

AAA decided to launch their new iPad app along with an updated AAA Living magazine that heavily focuses on travel. Our campaign represents the project's main goal–for readers to visit the places they read about by booking a trip through AAA.

AAA decided to launch their new iPad app along with an updated AAA Living magazine focusing on travel. Our campaign represents the project's main goal–for readers to visit the places they read about by booking their next trip through AAA.

Brand Center Redesign

Working on an internal AAA employee site might not sound like a particularly glamorous brief, but it meant a lot to our client. When I took over the project, I completely redesigned the website to coincide with new creative showcasing all of our rebranding efforts. Our Brand Center work won us additional AAA business, and helped to sell through the updated brand standards guide.

Working on an internal AAA employee site isn’ the most glamorous brief, but it meant a lot to our client. When I took over the project, I redesigned the website to coincide with new creative showcasing all of our rebranding efforts. Our Brand Center work won us new AAA business, and helped to sell through the updated brand standards guide.

Morning Fuel Posters

To inspire AAA employees as they start their day, we created type posters as part of our “Morning Fuel” Brand Center series.

Johnathan-Wynn-Art-Director-AAA-Morning-Fuel

Identity Work

In addition to the Brand Center redesign, I also created layout templates reflecting the new campaign look and feel as we implemented it across different media.

From top left: print spread layout, social media templates, standard ad units, social media brand book, email template

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